Deep Dive into Vestal

Here is the full process in creating the skincare line- Vestal

I found out that most people have around 3-5 steps in their routine. This is how I was determining how many products were going to be in my line.
After figuring I wanted around 6 products I needed to figure out what these products would be. The top products in most people's routines were; Face Wash, Moisturizer, Exfoliator, Retinol, and Eye Cream.
I asked this question to see the top brands to see what they do well and what they do not.
This was to get a better understanding of my target audience’s mind and what brings them to pick the item of the shelf or add to cart

Defining My Target Audience

Skincare Quiz
Provide Easy-read Information
A clear list of Ingredients
It goes into what each product does
Display it as not a feminine action
PACKAGING
All Genders in photos on the app
Create a line for most skin types
Share the quiz with friends
Make the user feel confident enough to share

I interviewed three different people ranging from gender, skin types, all around the age of 21. Here were some of my key takeaways

I ended up finding some broken links and finding out I need better headers on the products page
have the quick add being the button to add to cart or show product since that is what majority of people clicked on instead of the image.
My navigation pages were not up to par design-wise compared to the other layouts.