VESTAL
VESTAL
VESTAL
How can I make a user more confident in their purchase of skincare products and better understand their skin type?
Tools
Figma
Timeline
16 Weeks
Art Direction
Process
I started by gathering data about influences, popular brands, and frustrations. I took this data to develop How Might We’s and I will appeal to my Target Audience.
Wordmark Design
I wanted to create a sleek fluid logo that gives luxury for an affordable skincare line. This logo is also easily readable both digitally and on the package.
App Design
The brand's colors are very colorful but muted because I found out through research that the brands that drew people on were bright and colorful.
Sketches
Sketches
